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Introduction The digital economy has changed the way people learn, shop, communicate, and do business. Today, customers no longer depend only on newspaper advertisements or television commercials to discover products and services. Instead, they search on Google, browse Instagram, watch YouTube videos, read online reviews, and compare businesses through websites before making a purchase decision.

In 2026, running a business without digital marketing is like opening a shop in the middle of a desert and expecting customers to magically appear. Today’s customers search online before they buy anything. Whether they need a restaurant, clothing brand, real estate service, gym trainer, or local repair service — their journey almost always starts